Gordon Borrell: For Advertisers, Pandemic Is A Time to Pivot, Not Punt

The U.S. economy may be largely shut down, and millions of Americans may be losing their jobs by the week. But there's still a path to success for businesses that are able to pivot their marketing strategies in the era of COVID-19. That's according to Borrell Associates CEO Gordon Borrell, who has put forth some insights in a new six-and-a-half-minute video presentation entitled "The Perfect Marketing Storm of 2020." (Video: Youtube)