Ad Age: Procter & Gamble Dethrones Amazon As World’s Biggest Advertiser.
Ad Age Datacenter estimates P&G spent $11.5 billion on worldwide marketing in the fiscal year ended June 2021, which would make the company No. 1 in the next Ad Age World’s Largest Advertisers ranking. Former #1 Amazon reported $10.9 billion in 2020 worldwide advertising and other promotional costs. Ad Age publishes the global ranking in December.