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Five Top Tips For Advertisers on Collaborating With A Podcast.

The total figure spent by brands on podcast advertising, many of which have committed huge sums as part of long-term strategies, has been growing at a significant rate — the most recent predictions from Deloitte were for spending to break the $1 billion mark by the end of 2020. The growth in marketing budgets being set aside for podcasting may well be a consequence of the direct business results attributed to them, but it can also be traced back to — in no small part — the overwhelmingly positive reaction of listeners. That’s where collaborating pays off.

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