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Fee-Based Compensation Remains Dominant in Agency Agreements.


In the mid-90s, a shift in agency compensation took place from commission-based to fee-based compensation, and the latter has cemented itself as the dominant form, according to the latest study on this topic from the ANA, and reported by marketingcharts.com. In fact, 82% of the study’s respondents report using a fee compensation method in at least one of their agency agreements, the highest share to-date.


Read the full story at marketingcharts.com.

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