Amazon's advertising and promotion spending soared 34% to $11 billion in 2019 as net sales surged 20% to $281 billion, according to Ad Age. That spending made Amazon the biggest global advertiser, moving up from the No. 5 position a year ago. Amazon vaulted over former No. 1 Procter & Gamble Co., which spent an estimated $10.7 billion on advertising and other marketing costs in the fiscal year ended June 2020.
This marks only the second time P&G wasn’t on top in worldwide spending since Ad Age began the global ranking in 1987.
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