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Writer's pictureInside Audio Marketing

The New York Times Company Acquires Serial Productions.



That's the company that produces the groundbreaking “Serial” podcast. In addition to the acquisition, The Times is also entering into an ongoing creative and strategic alliance with “This American Life” that will enable it to continue to collaborate on long-form audio stories with Serial Productions and to collaborate on marketing and advertising sales with The Times.


Meredith Kopit Levien, chief operating officer of The New York Times Company said, "We've seen the power that audio can have in building deeper connections with our audience and we're committed to bringing listeners the best audio journalism in the world."





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