Edison Analysis Shows How Political Podcast Listening Differs Along Party Lines.
In this midterm election year like no other, how does podcast listening, especially to those leaning red or blue, differ between Democrats and Republicans? Edison Research's 2002 Infinite Dial survey and its Edison Podcast Metrics show that while those identifying with the Democratic Party are more likely to listen to podcasts overall on a monthly basis, Republicans listen to more politically-based podcasts.
According to Infinite Dial, 41% of Americans age 18+ identifying as Democrat have listened to any podcast in the last month, vs. 36% of those identifying as Republican. In terms of listening to podcasts about or that regularly touch on politics, however, based on Edison Podcast Metrics, Republicans have the edge, as those account for eight of their top 20 most-listened to podcasts, as opposed to just three for Democrats.
It's worth noting that two podcasts show up in both rankings: “The Joe Rogan Experience,” which tops both Republican and Democrat listening, and The New York Times' “The Daily,” which ranks second among Democrats and fifth for Republicans. Podcasts from Ben Shapiro, Dan Bongino, Glenn Beck, Mark Levin, and Sean Hannity, along with Steven Crowder's “Louder With Crowder,” also show up in Republicans' top 10, while the only other political top-20 entry for Democrats is Crooked Media's “Pod Save America,” although Rachel Maddow's podcast places just below at 23.
Edison notes that those identifying as Democratic are less likely than Republicans to listen to politically-based podcasts, and more likely to prefer those in the comedy and True Crime genres. As to which podcasts have the largest share of listeners from one or the other party, The Daily Wire's “The Michael Knowles Show” boasts the largest Republican listener composition, while Crooked Media's “Lovett or Leave It,” featuring former speechwriter for Barack Obama Jon Lovett, has the most Democrat listeners.