Digital Audio Set to Account for 1 in Every 8 Media Minutes for Adults This Year.
Digital audio listening is expected to comprise 12.7% of US adults’ overall media time this year, according to a new forecast from eMarketer, reported by marketingcharts.com. This comes as a result of a prediction that time spent listening to digital audio will grow by 3 minutes to 1 hour and 40 minutes per day. If restricting time spent to active digital audio listeners, it increases to a sizable 2 hours and 17 minutes per day.
Read the full story at marketingcharts.com.