Cricket Is Flexing It Muscle At Radio, Returning To Top 10 For First Time Since 2020.
Cricket parachutes into the top 10 at No. 7 with 28,560 spots for the week of Feb. 20-26, making it the most aggressive Wireless Carrier at radio. The boutique carrier hasn’t been seen in the top 100 since the week of Dec.5-11, 2022 when it ranked 20th with 20,832 spots. And it hasn’t placed among radio’s top 10 advertisers on the weekly Media Monitors chart since the week of Aug. 10-16, 2020.
Now it leads all Wireless Carriers at radio, pulling ahead of Boost Mobile (No. 11, 24,848 spot detections), T-Mobile (No. 48, 11,720 spots), and Straight talk (No. 51, 11,202).
With the tax filing deadline fast approaching, Jackson Hewitt heavies up with 26,676 commercials, a 23% increase from 21,739 the week before, to advance 17-8. It is one of five Accounting, Auditing and Tax Preparation Services looking to help Americans prepare their tax 2022 tax returns before Uncle Sam’s April 18 deadline. The others are Liberty Tax at No. 40 (14,205), Optima Tax Relief (No. 50, 11,233), US Tax Shield (No. 70, 8,240), and TaxAct (No. 94, 6,131).
Indeed (10-6) returns to the top 10 on the strength of 33,225 spot occurrences.
Macy’s is back in the top ten after taking a brief respite following Valentine’s Day specials. Advancing 15-10 with 26,301 spots, it is the only Department Store entry for the week, apart from Discount Department Store Walmart at No. 75.
Suggesting first quarter is living up to its reputation as a slow period for advertising, iHeartMedia ran 147,662 free promos on its owned and operated stations for its streaming app, Music Awards, Podcast Awards and other in-house products in the seven-day period.
For the week of Feb. 20-26, 2023, the top ten on the Media Monitors tally are iHeartRadio at 1, Upside at 2, Progressive at 3, Babbel at 4, ZipRecruiter at 5, Indeed at 6, Cricket at 7, Jackson Hewitt at 8, The Home Depot at 9, and Macy’s at 10.