Since creative drives 50% of audio ad effectiveness, it’s no longer enough for brands to solely ask themselves if they should be using audio and on which channels. The question that needs to immediately follow those answers is, What should my audio sound like to ensure it resonates with my audience and results in the ROI I need it to?
One of the most insightful elements of creative testing is the audio score. An audio score means a numerical representation of an audio asset’s overall resonance.
Read the full story at dmnews.com.