Comscore: In-Home Data Consumption Up 14% In June 2020.


Comscore reports in-home data consumption was up 14% in June 2020 compared to the same time a year ago. The media measurement and analytics company, which has been monitoring consumer trends during the COVID-19 pandemic, says that while the gap is beginning to shrink, average 2020 in-home data usage levels remain higher than 2019 levels.


Year-over-year in-home data consumption across devices, although down slightly from 30% year-over-year growth in May 2020, was still up 14% in June 2020 compared to June 2019.


Broken down by platform, data usage via smart TVs remained up 28% in June 2020 compared to June 2019, although down from a 55% year-over-year increase in May 2020. Gaming console year-over-year consumption was flat in June 2020, although down from an 8% year-over-year increase in May 2020. Streaming boxes/sticks usage, although down from a 32% year-over-year increase in May 2020, still saw a 14% increase in June 2020 compared to June 2019.


During the month of June 2020, 78% of data was consumed via streaming boxes/sticks, gaming consoles, and smart TVs. Streaming boxes/sticks made up 31% of in-home data consumption in June 2020, nearly identical to the 30% share in June 2019, Comscore says. Data consumption via smart TVs rose 2% year-over-year, while the share of data consumed on Gaming Consoles declined from 27% in June 2019 to 24% in June 2020.


The largest difference in average total in-home data usage between 2020 and 2019, +42 percentage points in 2020, occurred during the week of March 23, the first full week of lockdown in many states. Comscore says this gap shrunk to just +13 percentage points in 2020 by the week of June 29. This deceleration in year-over-year growth could be due to a variety of factors, including people spending less time indoors as states continue to reopen and people looking to engage in outdoor activity during the summer months.


Comscore says it will continue to monitor these trends, with ongoing insights posted to its Coronavirus Insights Hub.

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