Blavity, the media company creating content geared toward Black Millennials, is teaming up with Charlamagne Tha God’s and iHeartMedia’s The Black Effect Podcast Network to distribute its popular series Black Tech Green Money. The Will Lucas-hosted show is part of Blavity’s AfroTech vertical.
“If we don't get Black people more aware and invested in the tech world, so many of us will get left behind," said Charlamagne Tha God in the announcement. “Black Tech Green Money is a game changer. They are translating tech with a cultural fluency for the unique Black experience and revealing where and how best to create pathways to invest in future wealth creation.”
Each week the show presents the stories of successful Black entrepreneurs and technologists. It also gives listeners advice and wealth-building strategies from a Black perspective.
“Black Tech Green Money is a podcast for us, by us – designed to help us find our path to wealth and legacy in tech,” said Lucas. “With Charlamagne and The Black Effect Podcast Network, we’re set up to reach so many more people all over the world.” In addition to hosting the series, Lucas is Brand Manager of AfroTech, the largest Black tech digital platform and conference.
Charlamagne Tha God made the leap from syndicated radio personality to podcast network creator last year when he partnered with iHeartMedia to create The Black Effect Podcast Network. It features a variety of Black voices with content across a variety of genres. The network stems from a years-long relationship between Charlamagne and iHeart, which syndicates his morning radio show, “The Breakfast Club,” from flagship hip-hop/R&B “Power 105.1” WWPR-FM New York. The replay podcast of the radio show also serves as the flagship podcast for The Black Effect Podcast Network.
Despite targeting African Americans during a time when social justice issues are at the forefront, Black Effect’s lineup includes a roster of talent whose focus covers a broad spectrum of topics, like comedy, sports, self-help, business and finance, and travel.
“We always say Black people are not monolithic, and we have got to show that. And the way we show that is by this diversity of stuff from Black thought leaders,” said Charlamagne during a recent webinar with ad buyers. “I’m into social justice, comedy, sports – these are things that are just natural extensions of me and what I do.”