Back-to-School Shopping Lists Look Different; Radio Reaches Concerned Parents.


Hand sanitizer and other personal hygiene products are at the top of fall 2020’s back-to-school shopping lists. A majority of respondents to a new survey of U.S. consumers say they are thinking differently about upcoming back-to-school spending due to COVID-19 and planning to put less of their dollars toward frivolous purchases and more toward essential items, with safety top of mind.


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