In a world of niche media, audio continues to have the big reach that drives marketing results. Consider this: Nielsen 91% of Americans aged 18 and older listen to broadcast radio each week. Digital reach is also growing and the industry will be able to make its case to the marketing world at the IAB’s Reach Conference, which is set to begin Sept. 29. The Reach Conference, which will take place over three days as part of IAB’s Audience Week event series, will feature a lineup of speakers and sessions to address the most important part of media planning — the audience.
The conference will include a special focus on audio trends and strategy, according to the Interactive Advertising Bureau. As a companion to this month’s IAB 2020 Podcast Upfront, the sessions from the iHeartPodcast Network, NPR, Pandora, Megaphone, Triton Digital and Tru Optik will help buyers understand how to execute digital audio campaigns that are effective and efficient; the marketplace trends creating opportunities for advertisers; and the importance of compliance, standards, and brand safety.
“2020 has dramatically accelerated the shift in media consumption, which has forced us to re-imagine how we engage with audiences. The presentations at the Reach Conference are a direct response to these shifting audience behaviors and seek to provide a clear roadmap for strategists, planners, and buyers to maximize their investments for the coming year,” said David Cohen, CEO of the Interactive Advertising Bureau.
During the virtual event, the IAB says media buyers and brand marketers will have the opportunity to unpack key issues across measurement, audio, and video, and learn about new technologies and solutions, to gain valuable insights for building media plans that lead to the best return on ad spend for the remainder of the year and into 2021. That includes issues involving media planning, programmatic buying, brand safety, privacy, attribution, measurement, and scale as buyers navigate an evolving digital ecosystem.
Day One will feature presentations from iHeartMedia, Roku, NBCUniversal, Quantcast and Pubmatic and end with the release of research focused on the role news plays in the lives of consumers. Day Two will feature NPR, Pandora, Nielsen, Samsung Ads, TikTok and DoubleVerify.
“We are incredibly proud to bring together media partners with complementary points of view to discuss some of the most pressing issues facing the digital industry, all while putting consumer needs at the center,” said Cohen.
Get more information about the IAB Reach Conference HERE.