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Writer's pictureInside Audio Marketing

Audacy Marks National Hispanic Heritage Month.

“Whether it’s the sounds of familial stories, music connected to monumental memories or hearing news about where you came from, audio connects us to our roots,” Audacy says in a new blog post highlighting its Spanish-language and Exclusive stations.


The company is celebrating National Hispanic Heritage Month across its airwaves and digital platforms, as well as the Audacy app.


Exclusive stations include “Salsarengue,” a Salsa-Merengue hybrid featuring the likes of Johnny Ventura, Hermanos Rosario, Gilberto Santa Rosa, and Marc Anthony; and “Spanish POP,” with artists including Shakira, Juanes, Ricky Martin, Enrique Iglesias, Maná, and all the biggest Spanish pop hits.


“Bachatamania” (Juan Luis Guerra, Romeo Santos, Frank Reyes, Anthony Santos); “Las Prohibidas,” with artists like Bad Bunny, J Balvin, Anuel, and Karol G singing in their native tongue; and “San Anto,” which pays homage to the Tejano Music capital of San Antonio and its conjunto sound, are among the array of options.


Audacy’s Spanish-language stations, meanwhile, include “La Grande 107.5 FM” KMVK Dallas-Fort Worth; “Mega 101” KLOL Houston; “Radio Libre 790” WAXY Miami; “Nueva 98.1 FM” WHLL Springfield, MA; “El Zol 107.9” WLZL Washington D.C.; “La Mega 102.3” WLMZ Wilkes-Barre/Scranton, PA; “Puro Tejano Fierro” KMVK-HD2 Dallas-Fort Worth; and the Spanish-language companion platform of news WINS-AM/FM New York, “WINS Noticias.”


The National Association of Broadcasters, meanwhile, is celebrating the role Spanish-language broadcasters have in providing information and protecting their communities from misinformation, especially during election season.


“As we celebrate Hispanic Heritage Month, it’s important to recognize the pivotal role Spanish-language broadcasters play in delivering reliable, culturally relevant information to the Hispanic community,” President/CEO Curtis LeGeyt writes in a blog post. “Spanish language broadcasters are essential to keeping Hispanic voters – one of the fastest-growing and increasingly politically active demographics – accurately informed, particularly during election cycles.”


National Hispanic Month runs from Sept. 15 to Oct. 15.

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