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Almost Half of Advertisers to Consider Podcast Ads in the Next 6 Months.

As its market size continues to grow, podcast advertising is currently being used by one-third (34%) of respondents to a new study from Advertiser Perceptions commissioned by Cumulus Media / Westwood One. Intention for and consideration of podcast advertising is on the rise, and the latest figures show podcast advertising consideration to be at an all-time high.

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