After big cutbacks in the pandemic, marketers are about to start spending again, and it could determine winners and losers in the ad industry. BusinessInsider.com says several big brands, including T-Mobile, Visa, and JPMorgan Chase, are reviewing their ad agencies, and 37% of marketers in a Marketing Charts survey said they planned to increase spending in the fourth quarter, which could make such pitches even more valuable to agencies.
Read the full story at businessinsider.com.
Comments