Nada Bradbury, the former global head of partnerships at Nielsen, has been named the first official CEO of Ad-ID, the joint venture of the Association of National Advertisers and the American Association of Advertising Agencies.
Bradbury had spent 25 years at Nielsen prior to the move. In the new position, she'll report to ANA CEO Bob Liodice and 4As CEO Marla Kaplowitz. While Ad-ID had no CEO in its 21-year history, Harold Geller had served as its Executive Director until July 2021.
Ad-ID, the industry standard for identifying commercials across media platforms, was founded in 2002 to standardize how advertising assets are labeled. The company serves more than 34,000 advertisers and most advertising agencies in the U.S.
“Nada is the ideal leader to continue the evolution of Ad-ID to address unproductive industry behaviors such as ad frequency management, cross platform measurement, transparency and optimization leading to a better overall content experience for both brands and consumer,” Kaplowitz says.
Adds Bradbury, “I look forward to growing Ad-ID by leveraging the influence of the ANA and the 4As while working with established Ad-ID partners and developing new ones. Our goal is to provide the industry with simplification, transparency, and accountability as ubiquitous component of ad identification in the complex and fragmented media ecosystem.”