Ad Exec Survey: Recovery To Start In Q3, Budgets To Remain Highly Flexible.


Ad executives currently expect the ad-spending recovery to begin in the third quarter, according to findings of the third wave of an ad industry tracking study on the effects of the COVID-19 pandemic on the ad business by Advertiser Perceptions. The study did not ask respondents to qualify what they meant by the beginning of a recovery, but the sentiment nonetheless is an encouraging sign of a rapid rebound given the magnitude of the pandemic on the nation's economy.


Read the full story at mediapost.com.

0 views