International Podcast Day is Friday, September 30 and to mark the pseudo holiday Acast is rolling out a new marketing campaign called Why I Podcast. The series will celebrate what it says are the many positives of podcasting. The campaign is designed to encourage people who might be considering picking up the mic to get involved in podcasting, and offers new podcasters six months free of Acast services.
As part of the effort, listeners to Acast podcasts across the globe will also hear directly from some of their favorite podcasters championing the power of podcasting, with stories dynamically inserted across Acast’s catalog of podcasts. Acast will also publish a series of Why I Podcast will feature interviews on the company’s blog featuring hosts from shows including The Guilty Feminist, Better Than Yesterday, Se Regalan Dudas, Game of Roses, Somnamed Henrik, They Walk Among Us, and La Balado de Pauchon. Creators will share why podcasting appeals to them as a medium, the impact it’s had on their lives, together with feel-good stories about their personal journeys in podcasting.
There will also be content featuring ad buyers for big brands such as McDonald’s and Airbnb discussing the benefits podcasting has brought to their businesses, and why it is an essential channel in their marketing strategies.
“For International Podcast Day, we wanted to share what drove our podcasters to pick up the mic in the first place, what keeps them podcasting, and what they themselves love about this beautiful medium,” said Lizzy Pollott, SVP of Marketing, Communications and Brand at Acast. “We’ve also worked with thousands of brands over the years to bring their messages to hundreds of millions of listeners. Their ad dollars allow our creators to keep doing what they do best, so we also wanted to share what makes our advertiser partners tick — and why they come back to podcasting again and again.”
Acast’s Why I Podcast campaign will launch from September 30 and continue throughout the coming months. It will offer new podcasters six months free of Acast’s “Influencer” plan.