Radio will receive a piece of a new $3.5 million ad buy from Democratic super PAC American Bridge 21st Century, which will run in several battleground states ahead of the 2022 midterm elections.
The TV, digital and radio ads, which aim to boost President Joe Biden, will run in four states that he won in the 2020 election – Arizona, Georgia, Pennsylvania, and Nevada. The states all have important Senate, House, and gubernatorial elections in November.
The PAC has been running ads in these states for the last six weeks. They’re part of its midterm spending plan, which Politico says will reach eight-figures.
The ads are designed with an economic message. An ad running in Arizona features a retiree who “hasn’t always voted Democrat” but “Joe Biden deserves a lot of credit for the turnaround here in Tucson.” The ad includes a headline that reads “Arizona has recovered all jobs lost during the pandemic.” Another spot features a former Pennsylvanian Republican party member saying the President is “focused on access to better jobs and lowering costs and getting this economy back on track.”
Danny Kazin, American Bridge’s VP of Campaigns tells Politico, “What we’re finding in our research is that we need to credit Biden on the things people already like about him and he’s doing well, like creating jobs ... then, we need to transition to bringing down costs and what people are feeling right now. If we can’t hold numbers on the economy, nothing else matters.”