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Radio Hall Of Fame Reveals 2026 Class.
The Museum of Broadcast Communications announced the eight inductees selected for the 2026 Radio Hall of Fame, with honorees ranging from legendary on-air talent to influential radio executives. The 2026 induction class includes Boomer Esiason, Dennis Green, Shotgun Tom Kelly, Helen Little, Bob Pittman, Rickey Smiley, Charlie Van Dyke and Fred Winston. The inductees will be honored during the 2026 Radio Hall of Fame Induction ceremony on Thursday, Oct. 8. Tickets for the even

Inside Audio Marketing
22 hours ago1 min read


Podcast Ad Spending Climbs 28% In Q1 Even With Lighter Ad Loads.
Podcast advertising opened 2026 with a seasonal cooldown after a blockbuster holiday quarter, but the market’s momentum remained firmly intact. Spending during the first quarter climbed 28% year-over-year, according to Magellan AI’s Q1 Podcast Advertising Benchmark Report, even as overall spending dipped 7% from Q4 levels following the traditional post-holiday slowdown. Magellan says spending softened in January and February before rebounding in March, which finished above Q4

Inside Audio Marketing
22 hours ago3 min read


Sports Stations, Team Flagships Score Big On PPM Days 1 and 2.
April has always been a big month for professional sports, with the beginning of the Major League Baseball season and postseason activity for both NBA basketball and NHL hockey. The excitement for all three was reflected by share boosts for the flagship stations of teams in each of those leagues, ranked in the top five in eight of the 20 non-embedded PPM markets reporting on Days 1 and 2 in Nielsen’s April survey (covering April 2-29). Together, eight baseball, basketball and

Inside Audio Marketing
22 hours ago5 min read


Study: Most Marketers Struggle To Align Brand Strategy With C-Suite Priorities.
A new report from WARC and a coalition of advertising effectiveness firms says marketers continue to struggle to bridge the divide between brand-building and performance advertising, despite widespread agreement that combining the two approaches delivers stronger business results. The report, “The Multiplier Playbook — The CMO’s guide to integrating brand and performance,” was released Tuesday in partnership with Analytic Partners, BERA.ai, Prophet and System1. It draws on a

Inside Audio Marketing
22 hours ago2 min read


iHeartRadio Teams With Beach Football League In Multi-Platform Content Deal.
The Beach Football League (BFL), the emerging professional tackle football property played on sand, has inked a wide-ranging media partnership with iHeartRadio, naming the platform its Official Audio and Radio Partner for the 2026 season and beyond. The agreement brings the full weight of iHeartMedia’s broadcast radio, digital audio, podcasting, social media, and live event infrastructure into the league’s growing national rollout. The partnership is designed to support promo

Inside Audio Marketing
22 hours ago2 min read


Triton Sees Podcast Listening Expand Into More ‘Everyday Moments.’
Morning, noon or night, Triton Digital says it continues to see podcasting become more part of “everyday moments” of consumers’ media time. That is having an impact as it reports the landscape is shifting fast as new formats, viral moments, and daily habits reshape how audiences discover and engage with podcasts. Triton’s Q1 data reveals Comedy, News and Society & Culture continued to be the top three genre categories, unchanged from the end of 2025. More than four in ten (43

Inside Audio Marketing
2 days ago3 min read


‘Adult’ Formats Dominate On April PPMs’ Day 1.
A key takeaway from the eight non-embedded PPM markets reporting on Day 1 of Nielsen’s April 2026 survey, covering Apr. 2-29: if the name of your format includes the word “adult” — whether spelled out, or in an acronym — your odds of ranking first in these markets just got better. While adult contemporary stations regularly finish at the top in three of these markets and take over during the holiday season in most of the others, adult alternative, hot AC and urban AC outlets

Inside Audio Marketing
2 days ago3 min read


MediaCo Expands Multicultural Media Push As Q1 Revenue Climbs.
MediaCo reported higher first-quarter revenue as growth in its digital advertising business and expanded multicultural media portfolio helped offset continued losses and expanding liquidity pressures. The New York-based broadcaster and digital media company posted Q1 revenue of $31.4 million, up 12% from $28 million a year earlier, according to the company’s quarterly report. MediaCo, whose brands include urban contemporary “Hot 97” WQHT-FM, urban AC WBLS-FM (107.5), Spanish

Inside Audio Marketing
2 days ago2 min read


iHeart Turns Elton John Impact Award Into New Podcast And Audio Franchise.
The Elton John Impact Award was first introduced in 2022 during iHeartMedia’s “Can’t Cancel Pride” virtual benefit concert. It is now being expanded into a full-fledged awards show that will celebrate trailblazing LGBTQ+ community members and prominent allies. The special will launch as a podcast series hosted by actor-singer Billy Porter and syndicated radio personality Elvis Duran. The awards have been created in partnership with Procter & Gamble, which has been a sponsor o

Inside Audio Marketing
2 days ago3 min read


Here’s How Commuting Habits Have Changed For Marketers.
Marketers and media agencies are increasing their commutes and spending more days at the office, according to a brand-new Advertiser Perceptions study of media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group. While the number of ad professionals back in the office has grown, it has narrowly eclipsed the proportion of everyday Americans who are commuting to work. To take the commuting pulse of AdWorld, Advertiser Perceptions interviewed

Inside Audio Marketing
2 days ago2 min read
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